Festivalisation Of Events: An Exciting Trend In 2023
Festivalisation Of Events: An Exciting Trend In 2023
Introduction
There’s a new trend in the world of events, and it’s called Festivalisation. This trend has been around for a few years now, but in 2023, it’s expected to grow even more. Festivalisation of events involves creating a festival-like experience for attendees, with activities, entertainment, and food that go beyond the traditional event experience. In this article, we’ll dive deeper into what festivalisation is all about, and why it’s becoming so popular.
What is Festivalisation?
At its core, festivalisation is about creating an immersive experience for attendees. This means going beyond the basic event staples like speakers or booths, and including interactive activities, unique food options, and engaging entertainment.
For example, at a festivalised conference, attendees may have the opportunity to participate in a workshop or activity related to the conference topic, try out new foods from local vendors, and enjoy live music or performances.
Why is Festivalisation So Popular?
Festivalisation has become popular for a few reasons. Firstly, it offers attendees a more engaging and memorable experience. By creating a festival-like atmosphere, attendees are more likely to remember your event and talk about it to others.
Secondly, festivalisation can attract a wider range of attendees. By offering a diverse range of activities, entertainment, and food, you can appeal to a broader audience.
Finally, festivalisation can also generate more revenue for your event. By offering unique food and drink options, you can increase your revenue streams and make your event more profitable.
Events that Benefit from Festivalisation
While festivalisation can be applied to almost any type of event, there are certain events that benefit from this trend more than others. Here are a few examples:
- Conferences and trade shows
- Music festivals and concerts
- Sporting events and tournaments
- Food and wine festivals
- Cultural festivals and celebrations
Examples of Festivalised Events
Here are a few examples of festivalised events:
| Event | Description |
|---|---|
| SXSW | A tech and music conference that includes interactive exhibits, film screenings, and live music performances |
| Taste of Chicago | A food festival that features food from local restaurants, live music, and a beer garden |
| Coachella | A music festival that includes art installations, interactive experiences, and a variety of food and drink options |
Q&A: Festivalisation of Events
Q: What are the benefits of festivalisation?
A: Festivalisation offers attendees a more engaging and immersive experience, attracts a wider audience, and can generate more revenue for your event.
Q: How do you festivalise an event?
A: To festivalise an event, you need to go beyond the basic event staples and include interactive activities, unique food options, and engaging entertainment.
Q: What types of events benefit from festivalisation?
A: Conferences, trade shows, music festivals, sporting events, food and wine festivals, and cultural festivals all benefit from festivalisation.
FAQs: Festivalisation of Events
Q: Is festivalisation expensive?
A: Festivalisation can be more expensive than traditional event planning, but it can also generate more revenue for your event.
Q: Do attendees prefer festivalised events?
A: Yes, attendees often prefer festivalised events because they offer a more engaging and memorable experience.
Q: How do you measure the success of a festivalised event?
A: Success can be measured by attendance numbers, revenue generated, and attendee feedback.
Conclusion
Festivalisation is a trend that’s here to stay. By creating a festival-like atmosphere, you can offer attendees a more engaging and memorable experience, attract a wider audience, and generate more revenue for your event. Whether you’re planning a conference, festival, or cultural celebration, festivalisation is a trend worth exploring in 2023.